• 14 May

We just got samples of the new Volume Bikes grips that we’ve had in the works. We are so stoked on how these came out with the chevron design. We wanted something similar to the classic mushroom design that has been such a comfortable staple in BMX for so long, similar to our sister brand Demolition Parts Missile grips. But, we also wanted a design that would give some lateral resistance to prevent throttle grip that is common with the one directional vertical ribs of mushroom grips. That, combined with modern rubber compounds and technology available today that maximize longevity and right-out-of-the box cushy feel and grip, this is the end result and we are stoked! A couple of other small features you might notice is the slight knurling on the high flange and the low flanges to add a little extra grip. The VLM grip is being run by our Volume Bikes Team as they film for the upcoming #watchthefinerthings full length video, and they’ll be out in about 3 months in both flanged and flange-less options.

  • 06 May

Instead of writing my own version of what the new Volume bikes DVD is all about, I figured I’d copy and paste what Mastroni said about the new DVD since he’s making it and organizing it all. Click the top image to go to the video>>
“Well the word is out!! We’ve been steady working on this DVD for the past couple years and we’re really excited to finally announce the project. Here’s an awesome behind the scenes piece and first look at what you can expect from our new DVD “The Finer Things” dropping this fall. Here Myself, Bahlman, Broc, DeMarcus and Krejmas (who also put this piece together) talk about filming for the video, just how dope our team is, who will have full sections, why we chose DVD over web, good times in the van & more! Shouts to Vital for hooking it up with this. Couldn’t be more excited that this is finally coming together! You can expect a trailer within the next few weeks and follow along with us on the daily at #WatchTheFinerThings on Instagram.” – Mike Mastroni via the Volume Bikes site

  • 17 Apr

Right when you thought you’ve seen it all by Dennis, he comes through with this epic 6 minute part for his Demolition Rig line of parts.  Not too many guys in BMX can pull off riding everything and ride it as good as D.  While you’re at it, check out the Rig bars in the shop.  Stop reading and push play, you won’t be disappointed.

  • 26 Mar

The Hoss and Mastroni have been busy working on the Volume DVD like crazy and have been sitting on some clips to make this Barista bar promo possible.  The Barista is Drew’s ultimate creation of the perfect bends that makes him the original that you see in everything he’s in.  If you or your customers want the perfect 9″ bar and want to be an original just like Drew, pick up a couple here >>

  • 13 Mar

Another bangin’ promo for our big March release.  Surprisingly enough, the filming of this edit was cut short due to Chris hitting his head while filming this.  Regardless, Mastroni knew we had enough to put something amazing together still.  The new Maiden fork is as tough as the man himself.  Similar to his last Concord forks with a splash of “new”.  New dropouts and a new aesthetic look make these that much better than what didn’t need that many improvements to begin with.

  • 07 Mar

March is set to be one of the biggest months ever here at 180! The Spring Collections from both Volume and Demolition will be arriving this month and this will be the largest amount of new product arriving at 180 within 1 month, ever. See a full list of the new items arrive after the jump and contact your sales rep to find out about other re-stocked items arriving this month, as well as our March shipping specials. Read more »

  • 06 Mar
Travis and I at the new 180 warehouse

Don’t think we ever really made an about page or gave our a reason why we all started 180 distribution, so I guess this could be it?  We first started Volume Bikes in 1999 for frames, forks and bars and a year later we brought out Demolition parts for everything else you needed for your bike.
For 10 years we did it all under Volume Bike Corp, until we decided it was time to tackle my longtime pipe dream of doing BMX specific shoes with longtime good friend, Travis Jackson as brand manager.
During this endeavor Volume was going through some weird changes into big bikes and thought it was going to be a Haro or some shit along those lines too.  Somewhere in there we also started a 700c bike parts line called Resist that produced tires and some other small parts. Lets just say my eyes were bigger than my wallet at that time, if that makes sense.  With all these things happening all at once, we also decided to move into a bigger building and call the new house 180 Distribution.
Later that same year after launching Hour (shoe brand), Travis passed away suddenly of a brain aneurism. With Travis at the forefront of the brand and direction we decided to make the hard decision to let it die with him and not move forward with the brand. While I still would love to keep his legacy alive, we didn’t share that same knowhow and direction that he once had for it all.  Not to bring this blog post down with his death but he was a huge part of us being 180 and felt the story should be told on how it all came about.  On a lighter note; The guys in the office swear we have a warehouse ghost that is Travis, that might be another blog post though…
With Volume doing big bikes (fixed and commuter style) a lil’ over a year, we all sat down and realized that we didn’t share that same passion we had for it as BMX and felt it took too much of our time away from our true passion (porn) and cut it all right then and there and sold it all out.
While we did get a bad rap for doing it amongst our BMX piers, I was stoked we did it to get to my prized bike, the 8 sod Generator commuter bike.  Giving my dad his own Generator bike was definitely a highlight in my life and to see him finally be able to ride a bike that Volume made.  Sounds cheesy I know but seeing older guys on our bikes was a whole other thing I thought I’d never see.
With all these things taking a turn, we now got back to Volume and Demolition, the brands that got us where we are.