Demolition just dropped a fun fact about the Zero rim being their longest standing product. I know I rode them way before I ever worked here and still do. Now it’s weird to think I’ve been riding these rims for 8 years. Here’s what Demolition had to say:
“It honestly didn’t dawn on me till recently that our double walled Zero rim has been in production for over a decade. It’s literally one of our longest standing products that has stood the test of time. In the ever-changing world of bmx components and how things have developed into space-age metals and designs, the Zero rim is still strong as hell and still looks like any modern day rim today. Now available in Marble too, check out more on our iconic Zero rims here >>”